This Frutopia lube uses 100% natural fruit flavor to give it its yummy taste, and you get to be the lucky one doing the delicious licking! Since it's sweetened naturally and is sugar free, it's got a tantalizing taste without the sugary overkill. This lube is slip-slidingly water-based, vegan and latex friendly too, making it perfect for whatever type of play you want to indulge in. Made in the USA.